African Business magazine releases its ranking of Africa’s Most Admired Brands

24 May 2019


Dangote and MTN remain the most Admired African brands
NIKE keeps top spot as Africa’s most Admired Brand
African brands represent its smallest share ever of the top 100
10 luxury brands amongst the top 100
Johannesburg, 24th May 2019: The June issue of pan-African business magazine, African Business, features its annual listing of Africa’s most admired brands, the Brand Africa 100. The ranking is developed by pan-African branding and reputation advisory firm, Brand Leadership Group supported by GeoPoll, the leader in mobile-based market research throughout Africa, and strategic analysis and insights by Kantar, the world’s leading data, insights and consulting company. 

The ranking was officially launched this morning at the Johannesburg Stock Exchange at an event organised by Brand Leadership and Brand Africa, who first launched the Brand Africa 100 in 2011. Nike, MTN, Dangote, Ecobank and BBC were recognised as the most admired brands on the continent.

In a relatively stable Top 100 list, the US sports and fitness mega brand, Nike, retains the overall #1 brand in Africa spontaneously recalled by consumers.  South African telecoms brand MTN is the #1 African brand spontaneously recalled brand, while surging Ethiopian brand Anbessa Shoes, at #2, swopped positions with Nigerian conglomerate, Dangote, which is the #3 most admired brand of African of origin.  However, when consumers are prompted to recall the most admired African brand, Dangote retains the #1 position.

The Brand Africa 100 rankings are based on a survey among a representative sample of respondents 18 years and older, conducted in 25 countries across Africa.  Covering all African economic regions, collectively these countries account for an estimated 80% of the continent’s population and 75% of the GDP. 

Overall, the 2018/19 Brand Africa 100 list, which is calculated from 15,000 brand mentions illustrates a very diversified range of brands in Africa and shows year on year consistency with 80% of the Top 100 brands having been in the Top 100 Most Admired Brands in previous years.

Commenting on this year’s rankings, Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership stressed the importance of African brands in helping change the perception of Africa globally. “It is disappointing that despite its vibrant entrepreneurial environment, Africa is not creating new competitive brands to meet the needs of its growing consumer market. These rankings are an important metric of and challenge for creating home-grown competitive African brands that will transform the African promise and change its narrative and image as a competitive continent.  African brands have an important role in helping to build the African brand.”

The June issue of African Business Magazine is available on newsstands in 75 countries and via the app store and the magazine’s digital channels. To read this month’s edition and our full archives shop at:

For more information please contact:
Jessica Zwennes:
Charmaine Lodewyk:

BA 100 Partners

Brand Leadership

Brand Leadership is a pan-African branding and integrated marketing communications partner for decision-makers and brand builders interested in and/or invested in Africa. 

Established in 2002, Brand Leadership has over the years delivered brand-led solutions that respond to African conditions, needs and ambitions for brands in diverse industries and markets in the private and public sector brands across Africa.

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GeoPoll is a leader in providing fast, high quality market research from areas that are difficult to access using traditional methods. Working with clients including global brands, media houses, and international development groups, GeoPoll facilitates projects that measure ROI of TV advertisements, demonstrate demand for new products, and assess food security around the world. 

GeoPoll combines a robust mobile surveying platform that has the ability to conduct research via multiple modes with a database of over 250 million respondents in emerging markets around the globe. Strengths lie in GeoPoll’s ability to target extremely specific populations, deploy surveys in multiple countries, and provide expert guidance on how to collect accurate, reliable data through the mobile phone.

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Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow. 

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BCW (Burson Cohn & Wolfe), one of the world’s largest full-service global communications agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.
BCW Africa is the pre-eminent African public relations network. Through our network of partners in 52 African countries – 36 of them branded BCW – we offer an unequalled footprint and tailored for Africa approach tested over 25+ years, that combines local agency insight and connectivity with seamless project delivery driven out of our Africa hub office in Johannesburg, South Africa.
BCW is a part of WPP (NYSE: WPP), a creative transformation company.

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African Business 
African Business is the best-selling pan-African business magazine with an award-winning team widely respected for its editorial excellence. It provides the all-important tools enabling decision makers to maintain a critical edge in a continent that is changing the world. African Business special reports profile a wide range of sectors and industries including transport, energy, mining, construction, aviation and agriculture.

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The Johannesburg Stock Exchange is based in South Africa where it has operated as a market place for the trading of financial products for 132 years. It connects buyers and sellers in equity, derivative and debt markets.

The JSE is one of the top 20 exchanges in the world in terms of market capitalization and is a member of the World Federation of Exchanges (WFE) and holds the chairmanship of the Association of Futures Markets (AFM).

The JSE offers a fully electronic, efficient, secure market with world class regulation, trading and clearing systems, settlement assurance and risk management.

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